My time as strategist saw many a creative project that called for some copywriting. Below are some screengrabs of my favorite words that came out of my own brain.
Govino
Govino makes unbreakable tritan “glassware” (with a handy, ergonomic thumb-notch) and wanted to speak to the modern day host for any occassion, indoors and beyond.
To keep up and make an impression with the modern host, they needed a new voice that captured the cheeky, elevated fun of hosting on-the-go.
I helped the Govino team develop their new personality and tonal guidelines, and wrote brand-accurate copy for their website and new packaging.
PowerHeal
PowerHeal makes bioelectric bandages that promote safer, better healing for injuries. While they’ve existed in hospitals for years, they recently decided to make the leap to DTC.
Before this, PowerHeal had no brand identity. We defined Power Heal’s voice and image to stand out amonng a sea of healing products on shelves today, and connect with consumers.
I helped the Power Heal team develop copy for their website, packaging, and social media to establish authority in the space and connect emotionally with consumers.
*We also helped them name their membership offering*
Meow Wolf
Half art exhibit, half mind-expansion, Meow Wolf is a series of spaces that claim to change how you see the world through mind-bending, immersive experiences.
Still at the onset of their business endeavors, the Meow Wolf brand needed a weird and captivating voice that matched the experience they offered, and messaging that told consumers “this will change how you see the world.”
I wrote a series of website blurbs, social posts, and general-use messaging that captured the spirit of this art-collective turned business, and prompted people to ask more questions.
