Reintroducing a legacy soccer club to the league they built
Press
Adweek | Post Rebrand, Seattle Reign FC Is Looking for the Jewel in Its Crown
BrandNew | Long May She Reign
Ad Age | 9 creative campaigns to know about today
PRINT Magazine | Redscout Gives Seattle Reign FC a Sleek and Regal Rebrand
Client Seattle Reign F.C.
Output Identity refresh Go-to-market strategy Campaign ideas
The Challenge After a decade of personnel changes and relocations, the Seattle Reign were finally back home for the 2025 season. To truly succeed, the team needed to re-establish their identity with fans, players, and the greater Seattle community, while simultaneously charting a bold, future-facing course that showed the world they were here to stay (and win).
The Move We set out to curate the team’s brand for its next era, elevating their logo, the Queen, into a symbol for who the team was. We embodied her grit and grace as a personification of Seattle, reigniting Seattleites’ pride and showing the city, and the world, they’ve arrived.
The Outcome With a unified vision and newly galvanized front office and team, in the last year, Reign FC has doubled its sponsorship portfolio and revenue, and finished the season in 5th place (up from 13th place the year prior).
The Challenge Nike, in collaboration with international sports retailer JD Sports wanted to tap into the local culture across key cities in America, ingraining both brands in the latest trends, fixtures, and day to day lives of its locals. They wanted to go beyond forced, surface-level brand activations and create unique, true-to-city experiences in-store and out that earned the respect of the local street connoisseurs and made them feel like a true part of the block.
The Move We did the impossible: Distilling entire cities into comprehensive snapshot of the styles, people, and sub-cultures that make them. We ingrained ourselves in each city and stepped into the shoes of this generation’s streetwear shoppers, studying trend cycles and cultural tentpoles, to create ideas and experiences that felt like a natural extension of what locals already know and love.
The Outcome With a rich playbook consisting of core city insights, turnkey activations, and audience personas, the Nike and JD Sports teams have begun implementing ideas, driving consistent cultural impact across their key cities and applying this framework to new cities as their portfolio expands.
Transforming a sports retailer into a hub for street culture
Client JD Sports x Nike
Output City Activation Playbook Audience Profiles Research Report
The Challenge Remember a little thing called Covid-19? The pandemic totally upended how we work, and how we view working. The office as we know it was no longer a reliable third space, and from a third space, and there was no blueprint for what comes next. Microsoft took it upon themselves to redefine what it means to work in the 2020s, and needed help molding and codifying their vision for the future of the “workplace” and how it extends across all of their touchpoints.
The Move We grounded ourselves in what made “work” as we knew it feel special, ultimately landing on the power of connection as the crux of a meaningful work experience. We saw an opportunity to reignite this spark of togetherness, and explored how to infuse that feeling across virtual and in-person working experiences, so we could all get the most out of where we work.
The Outcome With a refined, energizing purpose and means for how to execute, the Microsoft team implemented their new approach to the modern workplace across their product stack, refreshing their user experience and messaging to reflect their new vision and inspire and rally millions of workers around the world.
Setting the standard for hybrid work post-pandemic
Client Microsoft
Output Vision and value prop Messaging Stack Website UX prototypes
The Challenge AI changed everything, including how we learn. Study platform Quizlet—a pioneer in digital learning in the 2000s—was lost, struggling to surmount the complex, tech-forward learning and AI tools that have saturated schools and learning at large. The Quizlet team needed to recodify what (and who) they stood for, and how they could reconnect with students and learners around the world who have endless answers at their fingertips.
The Move We shifted the spotlight toward our individual learners. Rather than being a platform for “answers”, we rooted Quizlet in pure "learning,” and better understanding fundamentally how you learn. We equipped the Quizlet team with a revamped strategy toolkit so they could navigate the murky learning landscape with confidence.
The Outcome With a renewed purpose, Quizlet realized they weren’t a tech company, but a storytelling company, and have revamped their user experience and brand expression so every learner can see themselves in the brand. Today the team is utilizing their brand playbook to onboard employees as they continue to scale their org, as they recenter their platform around learning how you learn.
Course correcting a generational learning platform
Client Quizlet
Output North star + vision Go-to-market playbook Audience definition Marketing Concepts
The Challenge With the highly-anticipated release of their tentpole series’ final season, this streaming platform (that I cannot legally name) wanted to approach retailers with marketing concepts that would build excitement for the big release. We were tasked to help with their pitch, developing narratives based on the show’s themes, along with a marketing calendar full of content, experiential, and merchandising ideas that would turn everything upside down (wink wink).
The Move We saw this as a total creative exercise, and challenged ourselves to think of ideas big and small that fit neatly within the universe of the show and perimeter of the retailers’ brands. What resulted was a wide swath of ideas ranging from virtual concerts, to a digital yearbook, to a Halloween party hosted by Heidi Klum.
The Outcome e In tandem with the streaming platform’s team, we developed and helped pitch our concepts to these retailers, and ultimately seeing several of our ideas accepted and brought to life.
Gearing up for the series finale of the decade
Client [REDACTED]
Output Partnership narratives Marketing concepts Pitch deck